NIGHTLINE: DEEP DIVE

NIGHTLINE: DEEP DIVE

"How does the process of designing a better product work? To show you, Nightline went to Palo Alto, CA to the designers at IDEO, and gave them the toughest problem we could think of. Take something old and familiar like the shopping cart and completely redesign it in just five days. IDEO's unique brand of brainstorming is called 'Deep Dive', a sort of total immersion into the problem at hand. It's one company's secret weapon for innovation" (-abcnewstore.go.com)

ABC NEWS

1999

DVD

English

Documentary (D)

1522

N53999aDVD

30 min.